Privacy Policy

At Yesglasses, we recognize that your privacy is very important. This Privacy Policy explains how we collect, use, and protect your personal information when you use Yesglasses.com and related services. We hope this policy will help you make an informed decision about sharing personal information with us.

Effective Date: March 31, 2026

This Privacy Policy applies to personal information collected when you visit or use the Yesglasses website, online store, and related services. By accessing or using our services, you agree to the collection and use of information in accordance with this Privacy Policy.

Information We Collect

When you visit our website, you may remain anonymous until you sign up using a social media account or create a Yesglasses account. In these cases, we need to collect and use your personal information in order to provide services and assistance. Once you provide your personal information, we will keep it confidential.

Account and Order Information:

When you register an account or make a purchase, we collect information such as your name, email address, phone number, shipping address, billing address and payment information.

Sensitive Personal Information:

To provide our core services, we collect optical prescription information, which may include sphere, cylinder, axis, pupillary distance (PD), and other related health data provided by your eye care professional.

*Prescription information is used solely for the purpose of manufacturing your customized lenses and fulfilling your order. It is not used for marketing purposes and is not sold or shared with third-party advertisers.

Biometric and Visual Data:

When you use our Virtual Try-On tool, we process images of your face to capture Facial Geometry Data. This information is used to measure fit, calculate pupillary distance, and facilitate the visualization of eyewear on your face.

*Facial data collected for Virtual Try-On is not used to identify individuals, create biometric identification profiles, or support advertising profiling.

Automatically Collected Information:

When you visit our website, we automatically collect certain information from your device, including your IP address, browser type, operating system, device type, pages visited, time spent on pages, referring URL, approximate geographic location, and interaction with our site through cookies and similar technologies.

How We Use Information

We use the information we collect to process your orders, maintain your account, and improve your shopping experience.

Order Fulfillment:

To process and fulfill your orders, including the manufacturing of custom lenses based on your prescription and the shipping of products.

Customer Communication:

To communicate with you about your orders, account, or to respond to your inquiries.

Service Optimization:

To maintain, protect, and improve our services and develop new ones.

We may also use collected information to prevent fraud, maintain the security of our website, and comply with legal obligations.

Cookies and Tracking Technologies

Yesglasses uses cookies and similar tracking technologies to enhance site navigation, analyze site usage, and assist in our marketing efforts.

Our cookies are categorized as:

Strictly Necessary – Required for the operation of the website (such as cart functionality and security).

Functional – Used to remember your settings and preferences.

Analytics – Used to measure site performance and user interaction.

Marketing – Used to measure the effectiveness of our advertising campaigns.

Consent-Based Integration (Google Consent Mode V2):

Data interaction with advertising platforms is dynamically governed by the consent signals you provide via our consent manager. If you decline marketing or analytics cookies, our tracking tags may operate in a restricted cookieless state. In such cases, anonymous signals may be used for conversion modeling without identifying individual users.

How We Share Information

We do not sell, rent, or trade your personal information to third parties. We may share information only in the following circumstances:

Service Providers:

We share data with trusted partners who perform services on our behalf, such as payment processing, shipping, data analysis, website hosting providers, and customer service platform providers. These partners are required to protect your data and use it only for the services they provide.

Platform Integration:

Data interaction with advertising platforms such as Google, Meta, TikTok and Bing is governed by the consent signals you provide through our consent manager.

Sensitive Data Protection:

We strictly prohibit the sharing or sale of your optical prescriptions or biometric facial data with any third-party advertisers for their own marketing or profiling purposes.

Legal Compliance:

We may disclose information if required to do so by law or in the good faith belief that such action is necessary to comply with legal obligations, protect our rights, or ensure the safety of our users.

Business Transfers:

If Yesglasses is involved in a merger, acquisition, or sale of assets, personal information may be transferred as part of that transaction.

How We Secure Your Personal Information

Yesglasses takes reasonable measures to protect the information we collect. We protect your personal information by:

  • Restricting access to our personal information database
  • Applying technical safeguards to prevent unauthorized access to our systems
  • Securely deleting or anonymizing personal information when it is no longer required for legal or business purposes

We implement industry-standard security measures such as SSL/TLS encryption, secure servers, and internal access controls designed to protect personal information.

To protect your account, please combine numbers, letters, and special characters when setting your password. Do not share your Yesglasses password with others.

However, no method of transmission over the Internet or electronic storage is completely secure.

Your Privacy Rights and Choices

You have certain rights regarding the personal information we maintain about you.

Access and Correction:

You can access and update your personal information by logging in to your Yesglasses account with username and password. Once you log in to your account, you will be able to see details of your orders. You can also contact our customer service representative to update your information for you. Remember to log out if you finish using our service, so that your information can remain confidential.

Withdrawal of Consent:

You have the right to withdraw your consent for non-essential cookies through the Privacy Preferences link located at the bottom of our website.

Data Deletion:

If you want to permanently delete your account (including Email and associated social media accounts) and erase all personal data, kindly follow these steps:

  1. Log in to your account
  2. Go to My Account > Account Settings > Security
  3. Click the Delete Account button and follow the prompts

*Please note that deleting your online Yesglasses account will also permanently delete any information you uploaded to it. All benefits and discounts associated with your Yesglasses account will also be deleted. Contact our Customer Support Team at eyecare@yesglasses.com if you have any questions or concerns regarding deleting your account.

If you wish to unsubscribe from our emails, you can unsubscribe by clicking here.

U.S. State Privacy Rights

If you are a resident of the United States (including California, Virginia, Colorado, Connecticut, Texas, and other states with applicable privacy laws), you have certain rights regarding your personal information.

Your Privacy Rights:

  • Right to Know/Access: The right to request details regarding the categories and specific pieces of personal information we have collected about you.
  • Right to Correct:The right to request correction of inaccurate personal information maintained about you.
  • Right to Data Portability: The right to obtain a copy of your personal data in a portable format.
  • Right to Delete: The right to request the deletion of your personal data, subject to certain legal exceptions (such as fulfilling an existing order or complying with optical record-keeping laws).
  • Right to Opt-Out of Sale or Sharing: You have the right to opt-out of the "sale" or "sharing" of your personal information for targeted advertising purposes. You can exercise this right at any time via our "Privacy Preference" link or through Global Privacy Control (GPC) signals.
  • Right to Appeal: If we deny your request, you may have the right to appeal our decision in accordance with applicable state privacy laws.
  • Right Against Discrimination: You have the right not to receive discriminatory treatment for exercising your privacy rights under applicable law.
  • Notice at Collection: At or before the point of collection, we inform you that we collect identifiers, commercial information, and Sensitive Personal Information (including vision prescriptions and facial geometry) solely for necessary business purposes.
  • Protection of Sensitive Personal Information: We do not sell or share your Sensitive Personal Information as defined by applicable state laws. Our use of such data is strictly limited to providing the services reasonably expected by an average consumer (e.g., manufacturing your lenses and providing Virtual Try-On).
  • Notice of Financial Incentive: If we offer discounts or exclusive deals in exchange for your email registration, this may be considered a "financial incentive" under certain state laws (like the CCPA). The value of such an incentive is reasonably related to the estimated long-term value of the marketing relationship.

Privacy Rights for EEA, UK, and Switzerland

For users located in the European Economic Area (EEA), the United Kingdom, and Switzerland:

  • Legal Basis for Processing: We process your personal data under the following legal bases: Contractual Necessity (to fulfill your orders), Legal Obligation (to comply with tax and trade laws), Legitimate Interests (such as maintaining the security and functionality of our services), and Consent (specifically for marketing activities and the use of the Virtual Try-On tool).
  • Your Rights: Under the GDPR (EU/UK) and the Swiss Federal Act on Data Protection (FADP), you have specific rights, including the right to access, correct, or erase your personal data, the right to data portability, and the right to object to or restrict certain processing activities.
  • Withdrawal of Consent: Where processing is based on consent, you have the right to withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
  • Complaints: You have the right to lodge a complaint with a competent supervisory authority in your jurisdiction if you believe our processing of your personal data violates applicable privacy laws.
  • International Data Transfers: Due to the international nature of our business, your personal information may be transferred to, and stored in, regions outside of your country of residence. Where required by law, we implement appropriate safeguards, such as Standard Contractual Clauses approved by the European Commission, to protect personal data transferred across borders.

Children’s Privacy

Services are not directed to individuals under the age of 16. We do not knowingly collect personal information directly from children under 16. If we learn that personal information has been collected directly from a child under the age of 16 without appropriate authorization, we will take reasonable steps to delete such information from our systems, unless we are required by law to retain it.

When parents or legal guardians place orders for children’s eyewear through our Services, we may collect certain information necessary to fulfill those orders, including prescription details for children under the age of 16. Any information collected in connection with these orders will be used solely for processing and delivering the requested products and services, and only to the extent permitted by applicable laws and regulations.

Parents or legal guardians who wish to review, update, or request deletion of information associated with their child may contact us through the “Contact Us” section located at the bottom of our website, where you may choose your preferred method to reach us.

Web Accessibility

Yesglasses is committed to making our website accessible and usable for all visitors, including individuals with disabilities. We strive to design and maintain our website in accordance with generally recognized accessibility standards, including the Web Content Accessibility Guidelines (WCAG), where reasonably possible.

Accessibility is an ongoing effort, and we continuously work to improve the usability and accessibility of our website.

If you experience any difficulty accessing content or features on our website, please contact us through the “Contact Us” section located at the bottom of our website, where you may choose your preferred method to reach us. We will make reasonable efforts to assist you and provide the information you need.

Contact Information

If you have any privacy-related questions or concerns, please contact us:

Email: eyecare@yesglasses.com

Changes to Our Privacy Policy

We reserve the right to update this Privacy Policy at any time. Updated versions will be posted on this page with a revised effective date.